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Levno Privacy Statement


  1. Introduction

This privacy statement (“Statement”) applies to Levno Limited (New Zealand Company Number 4072478) and its relevant affiliates (“Levno,” “us,” “we,” or “our”) and to persons who impart “personal data” to Levno, but subject to the terms of this Statement.

By interacting with us and imparting your personal data to us, you acknowledge and accept the terms of this Statement as being applicable between you and Levno.

Levno is a supplier of technology-focused agri-sector products and services. Levno is a processor of personal data described in this Statement, unless otherwise specified. Our Services are intended for use by our businesses and are related associated businesses, service providers, and channel partners.

As used in this Statement, “personal data” means any information that relates to, describes, could be used to identify an individual, directly or indirectly.

Applicability: This Statement applies to personal data that Levno receives but does not apply to Personal Data about Levno employees and candidates, and certain contractors and agents acting in similar roles.  This Statement will be deemed to be modified or added to, to the extent of any other express agreement terms between Levno and any customer of Levno. 

Changes: We may update this Statement from time-to-time to reflect changes in legal, regulatory, operational requirements, our practices, and other factors. Please check this Statement periodically for updates. If any of the changes are unacceptable to you, please let us know and we will reasonably consider your view. When required under applicable law, we will notify you of any changes to this Statement by posting an update on our website.

  1. Sources of Personal Data

We collect information about you and how you interact with us in several ways, including:

  • Information you provide to us directly. We collect the information you provide to us directly. This includes instances when you register and communicate with us directly through our website, or communicate with us via other means, when you visit our offices, when you participate in our events, or when you participate in our marketing and outreach activities (including surveys, promotions, webinars, and events).
  • Information collected from your employer. We may collect and process personal data concerning representatives (e.g. employees or other personnel) of our current, past and prospective customers (and from their group companies), suppliers and business partners of such companies.
  • Information automatically collected or inferred from your interactions with us. We automatically collect technical information about your interactions with our website interface (such as IP address, browsing preferences, and cart and purchase history). More information is available in Section 6 below (“Cookies and Tracking Technologies”), our Cookie Statement found here.
  • Information from public sources. We may collect information from government entities from which public records are obtained and information you submit in public forums, including information made publicly available on social media networks.
  • Information from other third parties. We receive information about you from other third parties who have lawfully acquired that information, such as third party service and content providers, entities with whom we partner to sell or promote products and services, telephone and fax companies, authentication service providers, data brokers, and social media networks. Your interactions with social media features are governed by the privacy statement of the companies that provide them.

We may combine information that we receive from the various sources described in this Statement, including third party sources and public sources, and use or disclose it for the purposes identified below.

  1. Types of Personal Data We Collect

The types of personal data that we collect include:

  • Identifiers, such as your name, alias, postal address, unique personal identifier, online identifiers (such as various advertising identifiers), instant messaging ID, internet protocol (IP) address, email address, account or user name, phone number, social media identifiers (e.g., Twitter handle, Instagram name, etc.), or other similar identifiers.
  • Financial information, such as bank account or credit card information to the extent required in order for you to use our services. As further described in Section 5, we may use third-party processors to process this information.
  • Commercial information and preferences, including, if required by us, records of creditworthiness, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet or other electronic network activity and device information, such as your browsing history, search history, information about your device, operating system, cellular carrier, location, and other information regarding your interactions with our webpage interface or products and services, emails, mobile application, or advertisements. Some of this information may be collected using cookies and other tracking technologies as described more in Section 6 and our Cookie Statement found here.
  • Geolocation information, such as longitude and latitude from your IP address or mobile device location; city and state through a webform.
  • Audio, electronic, visual, and other sensory information, such as from online audio-visual meetings.
  • Professional or employment-related information, such as your company or employer, company website, your job title and role, training and certification activity, company information, or business address.
  • Inferencesdrawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, and behaviour.
  1. How We Use Your Personal Data

We may use each category of your information described above in the following ways:

  • To enable interactions and provide our Services to you or your employer as our customer. We may use your personal data to create, maintain, customize, administer, and secure your account; enable you to access and use our website interface and services; to enter, manage, and fulfil our contract with you or your employer; provide, operate, maintain, improve and promote our website and services; process and complete your contact and support requests and send you related information, including purchase confirmations and invoices; inform you of additional features and other Services offered by us; diagnose, repair and track service and quality issues; facilitate an order, download, expiration or termination; send you transactional messages, provide security alerts and updates, and communicate with you about our data practices; manage and promote conferences, webinars, and events registrations; manage and promote surveys, contests, promotions, and sweepstakes; personalise and improve our website interface and general services experience; deliver content information relevant to your interests; install and configure changes and updates to programs and technologies related to interactions with us; authenticate those who interact with us; and to respond to your requests, complaints, and inquiries.
  • For our own business purposes. We may use your personal data to evaluate or audit the usage and performance of the services we supply to you or your employer as our customer; improve the quality of your interactions with us, our website and services, and programs and technologies related to interactions with us; design new services; process and catalogue your responses to surveys or questionnaires (e.g. customer satisfaction reviews); record phone calls and/or video meetings for quality assurance, training and analysis purposes in accordance with applicable laws (including obtaining consent or an opportunity to object if required by law); perform internal research for technological development and demonstration; conduct data analysis and testing; credit and payment collection, accounting and other similar business functions; and maintain proper business records and other relevant records.
  • For legal, safety, or security reasons. We may use your personal data to comply with legal requirements such as export controls and know-your-customer; establish, exercise or defend against legal claims that we may have against you/pursue together with you, whether in court proceedings or in an administrative or out-of-court procedure; protect the safety, security, and integrity of our property (such as our website interface, services, databases and other technology assets) and rights of those who interact with us or others; review compliance with applicable terms of use, investigate fraudulent transactions, unauthorised access to our website interfaces and services, content and conduct policy violations, and illegal activities (in compliance with legal obligations under applicable laws); and otherwise detect, prevent, and respond to security incidents or other malicious, deceptive, fraudulent, or illegal activity. These safety purposes may also involve collecting and processing special categories of personal data (i.e., health data), for office visits and events where necessary for reasons of public health interest or required by applicable law.
  • For marketing. We may use your personal data to market our products or services or those of our associated third parties, such as our business partners. This may include sending you marketing communications, product recommendations, and other non-transactional communications (via email, phone, or other online and offline communications) about our services or those of our associated third parties, promotions, news, and events. We may use your personal data when you participate in marketing surveys, questionnaires, promotions, testimonials, online comments, product feedback, or events. You can opt-out of marketing communications by clicking the unsubscribe link at the bottom of our marketing communications. Note that some of our marketing materials and information may use tracking technologies and analytics tools to help us understand your preferences. For further information, please see Section 6 below (“Cookies and Tracking Technologies”) and our Cookie Statement found here.
  • Corporate transactions. We may use your personal data in connection with corporate transactions, sales, mergers, acquisitions, reorganisations, bankruptcy, and other corporate events. For example, we may use your personal data to comply with requests of a prospective or an actual purchaser interested in our companies and other assets, or in relation to a prospective or actual purchase of companies or assets by us.
  • Consent. We may use your personal data for any other purposes for which you provide consent.
  • In a de-identified, anonymised, or aggregated format. Depending on the applicable law, when converted to a de-identified, anonymised, or aggregated format, data may no longer constitute personal data and we may use this information for any purpose not prohibited by law.
  1. To Whom We Disclose Your Personal Data

We may share your personal data with the categories of recipients described below:

  • Affiliates and subsidiaries. We may share your personal data within our group of companies (known as the “Levno Group”), which includes parents and our ultimate holding companies, affiliates, subsidiaries, business units and other companies that we acquire in the future after they are made part of the Levno Group, who will use it for the purposes described in this Statement.
  • Service providers. We may share your personal data with service providers working on our behalf, such as hosting service providers, IT providers, operating systems and platforms, internet service providers, data analytics companies, and marketing providers. We may also contract with companies to provide certain services, such as identity verification, email distribution, market research, and promotions management. We provide these companies with only the information they need to perform their services and work with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than with us, unless at our direction as part of providing the service or with your agreement.
  • With third parties at your direction or that are necessary to complete transactions. We may disclose your personal data to entities that assist us in fulfilling your orders and requests, such as credit card processors, equipment suppliers and partners that may supply part of your order. We may also disclose your personal data to third parties that you may direct (such as if you choose to participate in events, offers or promotions that are jointly offered with third parties).
  • Business partners. We may also provide your personal data to our business partners for their own purposes, such as:
    • To event sponsors, in which case your information will be subject to the sponsors’ privacy statement(s). If required by applicable law, we will obtain your consent before sharing data with event sponsors.
    • To our customers and their various group entities and related personnel.
    • To our channel partners (third-party organisations or individuals that market and sell products and services for us), for the purpose of enabling our channel partners to notify you about our services and/or their services.
    • To third-party networks and websites for marketing and advertising on third-party platforms and websites.
  • Professional advisors. We may share your personal data with various professional advisors such as lawyers, accountants, and auditors.
    • For legal, security and safety purposes. We may share your personal data to respond to lawful requests by law enforcement or other government authority. We may also share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person; to enforce or apply any of our customer related agreement terms; and to protect our rights and our property or safety of our users or third parties; or to otherwise establish, exercise and defend against legal claims (including by sharing data with opposing or other related parties to the proceedings and their professional advisors); and as otherwise required by law.
    • In connection with a corporate transaction. If we sell/acquire some or all of our assets, merge or are acquired by another entity (including through a sale or in connection with a bankruptcy), or engage in other similar forms of corporate change, we will share your personal data with that entity.
    • The public. There may be opportunities for you to make public comments regarding us or our products. If you provide testimonials we may post your name along with the testimonial with your consent. If you provide feedback we may post your name along with the feedback with your consent. We may post anonymised testimonials and content feedback without your consent. Our websites may offer publicly accessible blogs, community forums, comments sections, discussion forums, or other interactive features (“Interactive Areas”). You should be aware that any information you post in an Interactive Area might be read, collected, and used by others who access it.
  • Consent. We may disclose your information to other third parties with your consent. We may also de-identity, anonymise, or aggregate personal data to share with third parties for any purpose, if legally permitted.
  1. Cookies and Tracking Technologies

Cookies, Pixels, and Similar Tracking Technologies Used: We and our authorised partners also collect information via cookies, web beacons, pixels, tags, embedded scripts, session replay tools, SDKs, Local Storage such as HTML5 and Local Shared Objects (“LSOs,” also known as Flash cookies), or other data retrieval and tracking technologies (“Tracking Technologies”), such as your Internet Service Provider and IP address, device identifier, browser type, operating system, your device’s WiFi MAC address or Bluetooth MAC address, the date and time you access our website interfaces, the pages you accessed while visiting our website interfaces, and the Internet address from which you accessed our website interfaces. Cookies are a type of technology that installs a small amount of information on a user’s computer or other device when they visit a website. Cookies permit a website to, for example, recognise future visits using that computer or device. Some cookies exist only during a single session and some are persistent over multiple sessions over time. We and our partners use these Tracking Technologies to ensure basic functionality of our website interfaces; to remember user preferences (including your preferences regarding Tracking Technologies); maximise the performance of our website interfaces and Services; provide you with offers that may be of interest to you; measure the effectiveness of our website interfaces, marketing campaigns, and email communications; and to personalise online content. These Tracking Technologies may be used to track you over time and across devices, websites, and Services.

Additionally, we may employ, either directly or through third parties, tracking pixels. Tracking pixels are tiny, transparent graphics with a unique identifier, similar in function to cookies, and are used to provide analytical information concerning the user experience as well as to support custom marketing activities for users of our website interfaces. In contrast to cookies, which are stored on a user’s computer hard drive, tracking pixels are embedded invisibly on web pages. Our website interfaces (and some electronic marketing communications) may use tracking pixels to help us better manage content, such as by improving the user interface or improving our marketing programs or the marketing of our affiliates, business partners, and other third parties (including for interest-based advertising as described below). The website interfaces may use information to create aggregate tracking information reports regarding user demographics, traffic patterns and purchases. We may also link tracking information with personal data.

Third-Party Companies: To provide you with a more relevant and interesting experience, we may work with third party companies to display ads or customise the content on our website interfaces or through other communication channels. These companies may use Tracking Technologies as described in this Statement to gather information about you, which may include your precise location, your visits to the website interfaces, and your visits elsewhere on the Internet. These companies also may use this information to provide you with more relevant advertising known as interest-based advertising, which may include sending you an ad on another online service after you have left our website interfaces (i.e. retargeting).

Your Choices: You may choose to alter our cookie settings as may be permitted within our website interfaces.

Do Not Track: You may refuse or delete cookies. If you refuse or delete cookies, some of our website functionality may be impaired or some of the advertising served to you may not be relevant for you anymore. If you change computers, devices, or browsers, or use multiple computers, devices, or browsers, and delete your cookies, you may need to repeat this process for each computer, device, or browser. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other Tracking Technologies. For more information about the use of cookies on our websites and how to manage your cookie settings, please read our Cookie Statement found here.

Section 6 does not apply to in-product cookies and our In-Product Cookie Statement can be found here.

  1. Your Data Protection Rights

Laws in certain jurisdictions may provide individuals with rights relating to personal data, such as those listed below. We will honour these rights to the extent required by the applicable law.

  • Access. You may have the right to obtain confirmation from us if personal data is being processed, and related information; and the right to obtain a copy of your personal data undergoing the processing.
  • Rectification. You may have the right to request the rectification of inaccurate personal data and to have incomplete data completed.
  • Objection. You may have the right to object to the processing of your personal data for compelling and legitimate reasons relating to your particular situation, except in cases where legal provisions expressly provide for that processing. You also have the right to object / opt-out to the processing of your personal data for direct marketing purposes by clicking the unsubscribe link at the bottom of the email marketing communication received or by emailing us at
  • Portability. You may have the right to receive your personal data that you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit it to other data controllers without hindrance. This right only exists if the processing is based on your consent or a contract and the processing is carried out by automated means.
  • Restriction. You may have the right to request to restrict the processing of your personal data in certain cases.
  • Erasure. You may request to erase your personal data if (i) it is no longer necessary for the purposes for which we have collected it, (ii) you have withdrawn your consent and no other legal ground for the processing exists, (iii) you objected and no overriding legitimate grounds for the processing exist, (iv) the processing is unlawful, or erasure is required to comply with a legal obligation.
  • Right to lodge a complaint. You also may have the right to lodge a complaint with a supervisory authority in the country where you reside.
  • Right to refuse or withdraw consent. In case we ask for your consent to processing, you are free to refuse to give consent and you can withdraw your consent at any time without any adverse negative consequences by contacting us using the contact information provided above. It is possible however that doing so could possibly impact the services we supplied to our associated customer. The lawfulness of any processing of your personal data that occurred prior to the withdrawal of your consent will not be affected.
  • Automated decision-making. We confirm that the types of automated decision-making referred to in Article 22(1) and (4) GDPR does not take place on our websites or in our services. Should this change, we will inform you about it and the fact that you have the right not to be subject to those types of decisions based solely on automated processing and to be given more information about why any such decision was made.

In order to exercise your rights (or other rights that may be available to you under your local data protection laws), please contact us using our webform or by emailing us at We try to respond to all legitimate requests within one month of receipt of the request or as otherwise required under applicable law. If the response will take us longer, we will notify you. If we have reasonable doubts concerning your identity, we may request you to provide us with additional information to verify your identity.

If you live in any of the following Countries, then the following terms will also apply:

  • Australia: Personal data collected, stored, used and/or processed by the Levno Group, as described in this Statement, is collected, stored, used and/or processed in accordance with the Australian Privacy Act 1988 (Commonwealth). If you are dissatisfied with our handling of a complaint or do not agree with the resolution proposed by us, you may make a complaint to the Office of the Australian Information Commissioner (“OAIC”) by contacting the OAIC using the methods listed on their website at Alternatively, you may request that we pass on the details of your complaint to the OAIC directly.
  • New Zealand: Personal data collected, stored, used and/or processed by the Levno Group, as described in this Statement, is collected, stored, used and/or processed in accordance with New Zealand’s Privacy Act 2020 and its 13 Information Privacy Principles (“NZ IPPs”). You consent to any international transfers of your personal data made by our for the purposes and scope as outlined above in this Statement.
  • United Kingdom: Personal data collected, stored, used and/or processed by the Levno Group, as described in this Privacy Statement, is collected, stored, used and/or processed in accordance with the Levno Group’s obligations under the UK Data Protection Act 2018, as amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019, as amended, superseded or replaced (“UK GDPR”).
  • EU Member States: GDPR will apply.
  1. Security and Retention

We maintain reasonable security procedures and technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, disclosure, alteration, or use.

Where Levno is the controller of personal data, your personal data will be generally retained as long as necessary to fulfil the purposes we have outlined in Section 4 of this Statement. This includes retaining your data to provide you with the Services requested and to interact with you; enable your participation in an event, maintain business relationship with you/your company; to improve our business over time; to ensure ongoing legality, safety and security of our services and relationships or otherwise in accordance with our internal retention procedures.

Once you / your company has terminated the contractual relationship with us or otherwise ended your relationship with us, we may retain your personal data in our systems and records in order to: ensure adequate fulfilment of surviving provisions in terminated contracts, or for other legitimate business purposes, such as in order to evidence our business practices and contractual obligations, to provide you with information about our products and services, or to comply with the applicable legal, tax or accounting requirements. Likewise, we will retain your personal data during the applicable statute of limitation period for the establishment, exercise or defence of potential legal claims.

When we have no ongoing legitimate business need nor lawful legal ground to process your personal data, we will delete, anonymise, or aggregate it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible. If you would like to know more about retention periods applicable to your particular circumstance, you can contact us using details provided in Section 11 below.

  1. Children’s Privacy

Our websites and services are not directed to children under the age of 16 and we do not knowingly collect online personal data directly from children. If you are a parent or guardian of a minor child and believe that the child has disclosed online personal data to us, please contact

  1. External Links

When interacting with us you may encounter links to external sites or other online services, including those embedded in third party advertisements. We do not control and are not responsible for the privacy and data collection policies for such third party sites and services. You should consult such third parties and their respective privacy notices for more information or if you have any questions about their practices.

  1. Levno Contact Info

If you have questions or complaints regarding this Statement or about the Levno Group’s privacy practices, please contact us by email at or at:

Levno Ltd
Attn: Privacy Team and DPO
171 Railway Road

Palmerston North

New Zealand 4414

Non-English translations of this Statement are provided for convenience only. In the event of any ambiguity or conflict between translations, the English version is authoritative and controls.