Who we are

Our vision

To enable members of the agricultural community to make better decisions through the use of information we provide.

Our commitments

To deliver safe and reliable products and service:

  • Meeting all applicable regulatory and compliance obligations
  • Continuous improvement and learning for our customers, partners, and ourselves
  • Minimising the impact of our business on the environment
  • Identifying and minimising risk through setting effective controls
  • Safely construct, test, and produce our equipment used in explosive environments

To the safety and engagement of our employees:

  • Continuously review and improve our health and safety performance
  • Ensuring workplace safety for all employees, contractors and customers
  • Enabling our people to grow and excel through training and challenges

Service excellence to our customers:

  • Provide our customers with accurate, timely and reliable information
  • Creating and maintaining excellent relationships with stakeholders
  • Using customer feedback and information to inform our marketing, strategic, and development decisions

Our core values

Own it - Take responsibility and deliver results
Stay safe - Safety first, last and always
Innovate - Shape and change to make creative solutions
Keep it simple - Smash complexity and make it happen
Enjoy - Create fun and a little weirdness

Ray Connor, CEO

February 2017